The impetus for the end of daytime Wheel was the departure of Sajak, but there were several factors for the demise of daytime. By 1989, Pat had become a familiar face to Wheel Watchers, and although Rolf Benirsckhe wasn't as bad as Ed Byrnes, especially later on in his stint, the chemistry that made Pat & Vanna so great just couldn't quite compare. In addition, NBC was starting its plan to reduce its dependence on game shows for its daytime lineup, with $ale of the Century and Super Password the first to go in late March, mainly because numerous affiliates were replacing $ale with a more lucrative syndicated show, in particular talk shows (though $OTC itself wasn't as good as it was with its "Winner's Big Money Game" bonus that even eliminated the cash jackpot that was wrongly advertised at the start of the show), and also that Super Password was regularly replaced with midday local news. This, in addition to a dip in ratings with the new host, forced Wheel to be booted from NBC that June, only to reappear on CBS a few weeks later. Unfortunately, what made daytime Wheel worthwhile as a companion with the nighttime show, including shopping and returning champions, really lost a lot of its advantage over on CBS. Even before the nighttime version offered returning champions that fall, the slimmed-down wheel featuring subcompact cars, Prize Puzzle-level trips, and of course a fifth of nighttime's bonus cash prize surely made the show feel cheap, despite the ability to pick your bonus prize. Even $10,000 cash would have been respectable along with decent midsized cars like daytime offered in the NBC run. Just take a look at CBS' main course daytime show: The Price Is Right. EVERY contestant who gets called up on stage had a shot at $11,000 on the Big Wheel, in addition to Showcases that were almost always over $10,000, with frequent $20,000+ Showcases common at the time and a luxury car offered about once every other week, whether in a game or in a showcase. It seemed like CBS was just focused on keeping its most trusted show on top, which it still carries on to this day. When it briefly returned to NBC, the prizes improved in quality somewhat, but by then, it was too late, with more and more affiliates dropping Wheel for replacement fare with you guessed it- more talk shows. It's end also came along with the end of first-run production of Classic Concentration, essentially putting the age of daytime game shows on NBC to an end, with a brief attempt at a comeback in 1993, to a close.
Although the changing daytime landscape was a key factor in its demise, if anything, the presentation of the nighttime version sort of made the other obsolete.
Post by WarioSajak on Feb 11, 2019 10:31:33 GMT -5
Daytime Wheel under Rolf was doing respectably in the ratings, remaining #2 behind Price, but the latter was gaining more and more ratings as time went on, leading to NBC canning the former. The move to CBS resulted in slightly better ratings for the timeslot than the short-lived Now You See It revival (which Wheel replaced) but still much lower viewership than Wheel had enjoyed on NBC just a few months earlier. The ratings remained pretty lousy even after moving back to NBC in 1991, leading to multiple play-by-phone contests being held in an effort to boost ratings...but this doesn't seem to have helped much, if at all.
All that said, though, the reason daytime Wheel was canned for good wasn't really due to ratings but moreso the demographics - both it and Concentration skewed far older than most advertisers wanted. Couple that with the 1990-91 season being a pretty bad year for the genre (especially in syndication), and a lot of advertisers jumped ship, leading to the shows' demise.
has there ever been times since 1991 where it was considered to bring Wheel back to daytime?
I personally consider Wheel 2000 (1997-98) to be an attempt. For all its faults, it was distinctly different than the nighttime show.
Last Edit: Feb 12, 2019 15:49:00 GMT -5 by WarioSajak
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